Thursday, March 26, 2009

The Times

These days the poor economy is on every one's mind--and with good reason. The economy plain and simply sucks. From everyday conversations, to actually feeling a bit of the struggle oneself, it is a constant reminder of how bad it really is. Even the media has restructured their strategy in order to reach us--their audience. No longer pretending that the world is fine (although we were slowly reaching bottom some time ago) we now hear ads that flat out say we are in a recession, even if they don't mention the R word.

As a loyal Food Network viewer, it's interesting to see how a lot of the shows are now themed on how low cost ingredients can come together to make delicious meals. Quite interesting to witness the change. There is no sense of shame with this concept. Rather, in so little words they are clearly admitting to the fact that we are in a recession. I must admit I prefer the new realistic approach. Everyone is trying pinch pennies one way or another. But what is equally emphasized is that our quality of life is important now more than ever. Months ago the emphasis was placed how bigger was better and fancy ingredients were all the hype and thus, in demand. But now we learn to reevaluate what is truly necessary.

Naturally, we all desperately await for the economy to bounce back--and the return to indulgences like caviar, specialty cheeses and foie gras for foodies like myself. Hopefully we will one day appreciate the time were we had no choice but to embrace inexpensive food items like iceberg lettuce, tomatoes, broccoli as opposed to frisee, heirloom tomatoes and broccoli rabe. And this will be remembered as a part of history where the times brought us all back to the basics.

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